Bloomberg |
NFL Advertising Revenue Falls Sharply Despite Higher TV Ratings
Bloomberg The problem is, advertisers typically buy commercial time before the season starts and negotiate ad prices based on ratings from the previous year, and last year's ratings were down 10 percent from 2016-17. As a result, ad revenue for NFL broadcasters ... |
Friday, 30 November 2018
NFL Advertising Revenue Falls Sharply Despite Higher TV Ratings - Bloomberg
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