OTT & Political Advertising: Lessons From The 2018 Midterms 02/27/2019 - MediaPost Communications

OTT & Political Advertising: Lessons From The 2018 Midterms 02/27/2019  MediaPost Communications

As recently as 10 years ago, political ad budgets were determined “by the biggest ego in the room,” Sharon Aho, OTT media director, at BrabenderCox (above), ...