More Americans than ever are living alone these days, and many don’t want to bake full-size cakes, buy eggs by the dozen, run half-loaded dishwashers or store 24-packs of toilet paper. “I gave up on buying bread,” says Nicole Beck, a 29-year-old public-relations manager living solo in Austin, Texas. “I’m always so annoyed that the loaf goes stale before I can use it all.” Consumer-products companies are taking note, catering to what they see as a lucrative market for single-person households by upending generations of family-focused product development and marketing. Appliance makers are sh...
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