Coors Light, 'official beer of Saturday morning,' strikes deal with ESPN's 'Gameday' - AdAge.com

Coors Light, 'official beer of Saturday morning,' strikes deal with ESPN's 'Gameday'  AdAge.com

Coors Light has inked a deal as the first-ever beer sponsor for ESPN's “College Gameday” college football pregame show. The deal, which includes in-show ...