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Wednesday, 31 October 2018

Contextual Advertising: Building Trust and Loyalty in the New Age of Privacy - AdAge.com


AdAge.com

Contextual Advertising: Building Trust and Loyalty in the New Age of Privacy
AdAge.com
The world has gotten wise to the automated tricks of online advertising, and that means businesses have to get personal to earn the trust of consumers. Improved technology and the passage of privacy laws like the EU's General Data Protection Regulation ...



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