ICYMI: Frank Chipman's Groundbreaking Tips on DTC Digital Advertising - DTC Perspectives Magazine

DTC Perspectives Magazine

ICYMI: Frank Chipman's Groundbreaking Tips on DTC Digital Advertising DTC Perspectives Magazine Did you know? 72% of patients go online to learn about their condition. And 1 in 4 turn to the internet before speaking to a doctor. Yet only 3% of healthcare advertising budget is spent on digital. And most digital DTC advertising is ineffective. Are ...