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Wednesday, 31 October 2018

Why eBay is doing more brand advertising in the UK - Digiday


Digiday

Why eBay is doing more brand advertising in the UK
Digiday
As more advertisers try to bring agency capabilities in-house, eBay is recognizing the limits of that approach. After years of moving programmatic and creative work in-house, the online marketplace is thinking about reversing course. Three years ago ...



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