DTC Perspectives Magazine |
Let's Have an Honest Conversation About DTC Pharma Advertising
DTC Perspectives Magazine Of course, TV commercials like these have drawn scrutiny from the wrong audience, serving as a magnet for criticism of DTC advertising from the American Medical Association, patient advocacy groups, and Congress. Pharma TV spend crossed the $4 billion ... |
Wednesday, 31 October 2018
Let's Have an Honest Conversation About DTC Pharma Advertising - DTC Perspectives Magazine
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